An ES:360 virtual environment is produced and managed by ExhibitSense. It is accessible through a link on your company’s website, social media, banner ads, event sponsor page and/or templated booth area in a virtual exhibit hall.
ES:360 represents a significant upgrade to virtual exhibit options:
Custom exhibit design that best represents your brand and provides greater brand recognition and consistency.
Unlimited types and number of points of engagement or “hot spots”
In-line, island and showcase designs offering increased user interactivity.
Multiple option customized analytics that can be standardized for measurement across different shows/events.
Client ownership of the exhibit offers unlimited usage options:
Pre-show promotion
Post show follow-up
Use at all future shows
Use between shows as a sales and marketing tool
Product/service promotion and training
Hosting your own showcase and live event within the virtual show
ANALYTICS
A critical aspect of measuring success at any trade show, in-person or virtual, depends on gathering useful analytics. Whereas analytics collection at in-person shows is standardized for the most part, that is not the case at virtual shows where they vary by show producer. ES:360 rectifies this by offering clients a choice of analytics that can be used to measure results by event, between events and at future events.
ES360 Analytics Level ONE
Total number of people entering booth
Length of time in booth
Bounce rate
Booth activity to include hot spots clicked and ranking by label
Source of booth entry (social media, e-mail, virtual show)
Heatmap showing activity within booth space
Analytics measurements by specified time/date periods
ES360 Analytics Level TWO
Includes Level 1 analytics
E-mail alert when attendee provides contact information upon entering the booth
E-mail alert notification when an attendee provides contact information prior to viewing select content or requesting follow-up information
ES360 Analytics Level THREE
Includes Level 1 and Level 2 analytics
Adds complete tracking of individual attendee activity to include time in booth, downloads, videos watched, sessions attended, etc. when contact information is provided (virtual badge scan)
